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Market Research Group

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Hudson Diaz
Hudson Diaz

Blue Devils

As World War I ended, Duke's Board of Trustees, then called the "Trinity College Board of Trustees", lifted their quarter century ban of football on campus leading to an interest in naming the athletic teams.[55] The team was then known as the Trinity Eleven, the Blue and White, or the Methodists (as opposed to the Baptists of nearby rival Wake Forest University). Because of the ambiguity, the student newspaper, the Trinity Chronicle (now called The Chronicle) launched a campaign to create a new mascot. Nominations for a new team name included Catamounts, Grizzlies, Badgers, Dreadnaughts, and Captains. The Trinity Chronicle editor narrowed the many nominations down to those that utilized the school colors of dark blue and white. The narrowed list consisted of Blue Titans, Blue Eagles, polar bears, Blue Devils, Royal Blazes, and Blue Warriors. None of the nominations proved to be a clear favorite, but the name Blue Devils elicited criticism that could potentially engender opposition on campus. These fears were partly alleviated when it was revealed that the name was military and patriotic rather than anti-religious; the name actually refers to the Chasseurs Alpins, also known as "les diables bleus" ("The Blue Devils"), a French military unit which had impressed many Duke students and alumni returning home from the Western Front. The nickname of the Chasseurs Alpins was derived from the blue jacket and blue-grey breeches worn as part of their World War I-era uniform. Even with this explanation, however, that year's football season passed with no official selection.

blue devils

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The teaser opens with the Blue Devils guard performing over a reading of the W.B. Yeats poem called Aedh Wishes for the Cloths of Heaven. The caption for the teaser explains a bit about the significance of the color blue, while the teaser shows performers dancing with blue pieces of fabric in blue lighting, interspersed with visuals of famous pieces of art that feature blue subjects:

"It may seem surprising, but the color blue is a relatively modern invention. The only ancient culture that had a word for it was the Ancient Egyptians, and yet the color BLUE has flourished in a multitude of incarnations reaching far beyond the discovery of Lapis Lazuli... A universal perspective provides a musical palette of influence and style. A contemporary, modern approach allows TEMPUS BLUE to reflect this emotional, miraculous hue with innovation and vision." 041b061a72


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